The Pulmonary Fibrosis Foundation (PFF) and Chicago Bear Jordan Howard turn the spotlight on our community in a new ad now running on a giant screen in Times Square. Howard was only 12 when he lost his father, Dr. Reginald B. “Doc” Howard to pulmonary fibrosis (PF). The ad tells Howard's story and invites the public to join us in fighting for a cure.

The PFF is using this high-visibility billboard campaign to generate awareness and inspire new supporters of the PF community. The spot will run three times an hour, 20 hours per day through February. On New Year’s Eve, an estimated 3,000,000 people will see the ad. 

Let us know if you see Howard’s spot at 1500 Broadway and 43rd Street!

Watch the spot here.